Proposal Templates > Advertising Proposal Template
Advertising Proposal Template
Selling your advertising services can be a challenge, so we’ve made it simple with a polished advertising proposal that you can customize and use under your own brand. Create, deliver, and track your proposals in minutes using this free template.
Best proposal software ever!
Smart, reliable, and constantly improving.
You represent a great advertising agency, but getting prospects to sign on the dotted line can be difficult. Our advertising proposal template has sections for showcasing the benefits, team, and pricing configurations of your offering. E-signatures are even built in for a faster deal close!
- Generate interest in your software by properly introducing your product and demonstrating it as the best solution for your prospective clients.
- Make a great first impression by highlighting the experience and track-record of your team with a polished presentation.
- Present your prospects with a clear pricing options and note the features that come with each plan.
Here are the sections that are included with this free advertising proposal template. Each section can be customized to fit your business.
This is where you showcase your branding, title of your proposal, and who the proposal is prepared for.
This is where you can introduce your prospect to your advertising firm. You can talk about your firm’s experience, accolades, and anything else that helps your prospect get a better feel for your DNA.
This section, you can brag about your awesome team, what each team member brings to the table, and why you got into the industry.
How We Work
Talk about how you go about advertising for clients and what your process looks like. Give your prospect a better feel for what to expect when starting a project with your company.
Why Search Engines?
Here’s a section that you can use to describe the value of digital marketing, SEO, and other web-related marketing methods.
In this section, spell out your pricing using our estimate block. You can setup recurring and fixed items, as well as make quantities and items optional. You can describe each product or service in as much detail as you like.
Agree and Sign
This is where your prospect signs on the dotted line. Using our eSignature workflow, your prospect can easily sign, initial, or fill out the information you require to accept your proposal. No need to use signing software, that’s all included right here!
Selling advertising services is a complex task. So much goes into it, from finding top-tier marketers to hire as employees to finding potential clients. Luckily, there’s at least one thing that is fairly simple to take care of – crafting a professional advertising proposal. Writing a proposal for advertising services makes it easy to show off your services to potential clients. Some good key sections to include in an advertising proposal include:
- A paragraph stating the objective of the proposal
- An outline of the target audience
- An outline of how aware the target audience is of the client’s product
- Demographics of potential leads
- An in-depth creative strategy, broken up into various points and timelines
- Budgeting information for the campaign
- Schedule for publication dates for recommended media
- The project plan for details of the development and production of the finished ad campaign
- A summary of your agency’s credentials, plus notable highlights of the key benefits of your specific campaign proposal
- Contact information
There are a number of excellent resources to help you get started when drafting an advertising proposal. Proposable makes it easy to craft an excellent advertising proposal email or document. We offer a wide range of advertising campaign proposal PDF templates, advertising proposal letter PDF templates, and advertising proposal samples via PDF as well.
Digital Marketing Consultant Proposal
With more and more businesses looking for conversions and efficiency with their digital marketing efforts, it’s becoming clear that business owners and even traditional advertisers can’t really handle the unique weight that digital marketing has. It takes work, from implementing ad campaigns to updating social media to hunting down the biggest upcoming innovations in the digital marketing industry. Because of this, the digital marketing consultant was born.
Digital marketing consultants are marketing pros that are skilled in various online marketing methods, tools, practices, etc. For businesses that can’t take on more employees, hiring an advertising agency on a contract basis usually ends up being the road chosen.
Digital marketing consultants provide a wide range of services to their clients, including:
- Finding new opportunities for the client to engage with customers
- Evaluating the existing marketing campaign
- Improving the business’s online brand
- Improving client engagement as well as communication
- Coordinating platforms and social media network for content
- SEO practices and keyword optimization
- Managing marketing campaigns that are implemented via email, social networking sites, and mobile, as well as local marketing where applicable.
If you’re an advertising agency, it may be worth looking into offer digital marketing consulting services. With Proposable, you can even draft some seriously useful digital marketing consulting proposals via PDF. You can even create a digital marketing proposal for client DOC and digital marketing proposal for client PPT to give your proposal more of a visual edge.
Outdoor Advertising Proposal Samples
Outdoor advertising isn’t going away anytime soon. Even though we are definitely in a digital age where advertising takes place online more than it doesn’t, outdoor advertising is still a viable way to get in front of your audience. There are a number of popular outdoor advertising forms, including:
- Billboard ads
- Public transit advertising
- Private transit advertising and wraps (taxis, buses, subways, trains)
- Point of sale displays
- LED screen advertising (mostly in large cities)
- Mobile billboards
- Street furniture and structures (bus shelters, benches, kiosks, telephone booths)
- Guerrilla advertising or “ambient media”
Outdoor ads aren’t going out of style either. In fact, nearly 71% of consumers will read messages on roadside billboards when they are driving, and around 26% of consumers have visited a business’s website after seeing their outdoor advertisement. Comedy also has a huge impact on outdoor advertising, arguably more than other forms of advertising. Over 56% of consumers surveyed have noted that they have remembered and discuss funny or humorous outdoor advertisements in the past. Plus, billboard ads cost significantly less than television advertising– nearly 80% less, actually.
Outdoor ads and digital advertising don’t have to be mutually exclusive either. Outdoor ads can boost mobile contact with businesses up to nearly 39%. Ad agencies that provide outdoor advertising services can present such services to their clients in a very meaningful way. The best place to start is with an outdoor advertising business proposal. At Proposable, we provide a number of excellent resources for your outdoor advertising needs, including outdoor advertising proposal samples for reference, outdoor advertising company profile PDF templates, outdoor advertising proposal PDF templates, and LED screen advertising proposal PDF templates.
Starting from scratch may work for some, but a lot of work needs to go into an advertising proposal. Why waste your time on the design aspect when you can use a simple, effective, thorough, and visually attractive template? Your future clients will definitely appreciate it.
Sample Letter for Advertisement Proposal
Advertising agencies can learn a lot by looking at samples and examples of how other advertising agencies draft their proposals. It’s really important to know what your competition is doing. On the other hand, there’s nothing wrong with doing a bit of research for inspiration to help you draft the best proposal possible for your advertising business. Samples and examples help one get informed on what they should be focusing on.
It’s important to remember that your advertising business is unique, so make sure that you aren’t directly copying samples from other agencies. Rather, look at what language is used, how the tone sounds and what aspects of the samples make you want to buy ad space from that seller.
Proposable can offer you sample letters for advertisement proposals, sample advertising letters to clients, and sample proposal letters to sell advertising space. Get inspired, then use one of our excellent templates to jump start your own agency’s proposal. We also offer radio advertising proposal letters, TV advertising proposal sample PDF documents, and website advertising proposal sample PDF documents as well. You really can’t go wrong with so many resources in one place.