Proposal Templates > Agency Proposal Template

Agency Proposal Template

Agencies require a polished proposal that reflect the quality of services they provide. With this free agency proposal template, you will convey professionalism and quality.

Best proposal software ever! 

I’ve tried soooo many proposal softwares and I’ll never try another one after Proposable. It’s so easy to use and it looks good, which all the others don’t.

Taylor Woodruff

Account Executive,

Smart, reliable, and constantly improving.

Proposable just works. I can make visually interesting sales presentations, dynamically insert content, and execute agreements. Proposable powers our entire sales process.

Brad Wisler

CEO, Periodic

Wow Your Customers

Blow your clients away with a beautiful proposal that stands out above the rest. Add video and rich-media directly into your proposal pages for a more immersive sales presentation that’s sure to make an impact.

Set Your Prices

Quickly build quotes, bids, and estimates with our flexible estimate block. With optional line-items, optional quantities, taxes, discounts and more, you can quickly represent your products and services in a polished and readable format. Organize all your products and services in the Pricing Catalog for instant recall.

Work With Teammates

Easily collaborate with teammates on proposals. Mention team members to bring them into a proposal, or re-assign ownership when you need to handoff the proposal to another teammate.

Get It Signed

Close the deal faster with integrated e-Signatures. Place signatures, initials, and text field elements throughout your proposal wherever you need prospects to take action and your prospect is guided through a quick acceptance workflow to complete their acceptance. Counter-signing support is also included.

Track Everything

Ever wonder what happens to your proposal after you hit “send”? See detailed analytics and measure how each recipient is interacting with your sales material. Turn on real-time text or email notifications for proposal views and other key events.

Get Your Time Back

Save time and headaches by skipping the painful copy/paste and find & replace on all new proposals for your prospects and customers. Simplify your new proposal workflow to just a few clicks and go from spending hours on customizing new proposals to just minutes.

Edit & deliver this template.

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Template Overview

Your advertising agency proposal needs to stand out from the rest. Competition is stiff, and a bad proposal will send you right down to the bottom of the pile. Our agency proposal template gives you a leg up with a professional, concise proposal design. The template includes sections for your mission statement, company background, an estimate, and other options.


  • Take advantage of a convenient, ready-made agency proposal template that you can customize according to your needs.
  • Effectively introduce your advertising agency to prospective clients, and highlight your expertise in creating tailored and valuable marketing communication campaigns that deliver results.
  • Acquaint your client regarding your different areas of expertise, be it branding consultation, above-the-line advertising, below-the line advertising, social media marketing, outreach programs, special events, or any other.
  • Clearly describe your planned deliverables, and afford your prospect a transparent, easy-to-understand project cost estimate.


Template Sections

Here are the sections that are included with this free template. Each section can be customized to fit your business.


Before being able to sell a client’s products or services through branding and advertising strategies, you first have to sell your agency to that prospective customer. This section provides you an opportunity to do just that by setting the tone for the rest of your proposal and affording a brief preview about what your company can offer.

About Us

Let your potential customers know about your agency’s unique selling points. In this section, you can talk about your areas of expertise and what sets you apart from the rest of the players in the advertising industry. This way, you can convince your prospect further that your agency is home to the right people for the job.

Mission Statement

Your mission statement is your company’s clear, written statement of purpose. It serves as your guiding star, helping you determine your company’s direction for the future. Aside from this, however, it also allows a prospective client to gain insight into what your strategies will be like and how these can shape your business relationship with them.

How We Work

It also helps to provide your client a sneak peek into how you work and what types of services you offer. These can include advertising for print, radio, television, and the internet; social by design campaigns; influencer outreach programs; branded entertainment; digital marketing; experiential events; below-the-line advertising; and many more.

Fee Estimate

This section describes the individual components of your engagement with the client along with the corresponding fees that they have to pay.

Agree and Sign

Close your proposal with a section where you and your client can agree to fulfill your obligations until the engagement has been completed.

Edit & deliver this template.