A sales pitch is quite self-explanatory. It’s a salesperson’s or business owner’s method of persuasion when trying to convince someone to purchase a product or service.
While that seems relatively straightforward, there’s a lot more that goes into the honing and crafting of a sales pitch. Generally, salespeople won’t find success if they’re winging their pitch and approaching things on an ad hoc basis.
So, while selling in and of itself is a simple concept, being successful with a b2c or b2b sales pitch is both difficult and complicated. This fact is why only 24.3% of 400 surveyed sales reps exceeded quotas last year.
As such, there are seemingly hundreds of methods, disciplines, courses, and even entire educational programs based around selling successfully.
You need to spend each and every day on creating the framework for your pitch
Therefore, if you’re a salesperson or business owner, you need to spend each and every day on creating the framework for your pitch. No, not every customer is made the same. Still, with a blueprint or template from which to work, it’s possible to react on a situation-by-situation basis.
Why? Because with distinct core principles, you can massage and add nuance to each situation and still be hitting the key points to execute proficiently.
What are some of the best sales pitch lines?
As much as discussing the philosophy behind selling has its place, it never quite equals practical techniques that have proven to convert.
The process of honing your skillset becomes immeasurably more attainable when you’re presented with good sales pitch examples.
For instance, when talking to a prospect with which you’ve had previous encounters, discuss those past instances.
Believe us when we tell you, lots of prospects have preconceived notions about salespeople that are often incorrect. However, it’s something to overcome, and talking immediately about your product features is one way to alienate yourself and send your pitch crashing to a halt.
Instead, show that you understand your prospect’s problem with the following discovery-based questions:
- What’s the nature of your problem?
- How are you currently trying to solve your problem?
When you investigate things like the best sales pitch examples, you’ll notice that the most successful iterations are short and to the point. Remember, too, to ask the simple question of how someone is doing. It’s wise to gather an idea of somebody’s state of mind before pitching them.
How to start a sales pitch
Sales pitches occur in a variety of ways and through numerous platforms.
We’ll look primarily at how to start a sales pitch over the phone. Then from there, the script will show how to keep the prospect engaged and how to close the conversation.
Here’s a sales pitch example over the phone script:
Salesperson: Hi John, it’s Larry from Vandalay Industries. How are you doing today?
Prospect: I’m doing well. How are you, Larry?
Salesperson: I’m well, thank you. I’m calling because I’ve been looking at several of your ads on online promoting X product. It’s clear that you’ll convert more prospects with some minor changes.
Prospect: Umm… okay then… what does your company do?
Salesperson: We offer digital marketing services to eCommerce companies, such as Morty’s Millions. We take care of social media ad campaigns as well as Google ads.
Prospect: Do you now?
Salesperson: Yes. And since we started working with Morty’s Millions, they’ve seen a 30% conversion increase with every $1000 they spend.
Prospect: [silence while thinking]
Salesperson: It would be awesome if I had a chance to learn more about your ad campaigns, John. It would be even more awesome if I could bounce some ideas off you that have given us success. Is it possible for us to set aside a 15-minute window next week for a brief call?”
On top of that, there are plenty of templated frameworks on how to write a sales pitch for emails. The principles are very much the same as phone calls but in written form. With your subject head, get straight to the point. If you’re selling content marketing, put “content marketing” in the header. And don’t dilly dally in the email. Get straight to business as people only have so much time in their day.
Lastly, another standard selling method is the sales pitch presentation. Here’s a comprehensive look at the successful framework behind the process.
Sales pitch ideas
Before taking a deep dive into sales pitch ideas, let’s talk Wolf of Wall Street. It’s actually the perfect study for when training staff is looking for what to sell in a mock sales pitch.
Sell Me This Pen
Of course, the famous scene from this movie is when Leo DiCaprio, as Jordan Belfort, tells his students to “sell this pen.”
He was being performative and presented the pen to one specific student and keeps moving along until he hears an answer he liked.
What Jordan wasn’t looking for was someone who jumps right into features. Instead, he wanted to hear someone who was asking questions.
He wanted to hear someone who was asking questions
The main reason for Belfort’s approach was that people care about the end benefits versus the features themselves. Remember, people experience features differently and have their own unique needs. So, asking questions gives you a direct window into the exact benefit your prospect seeks.
In the case of the pen, some might want one plated in gold—in which case they like impressing people. While others search for functionality, in which case they’ll be lured via a smooth roll that’s long-lasting.
You can only learn these personal values through the art of conversation and through asking questions to gain insights into their thought process.
Whether you’re looking for insurance sales pitch examples, sales pitch examples for restaurants, sales pitch examples for students, it’s this method that’ll work. Heck, if you want to be successful with a sales pitch for a basketball, asking questions and learning about your prospect is what’ll lead you to conversions.
It’s these core fundamentals that work across all industries. Sure, your knowledge base is going to differ based on products. But committing to understanding your prospects’ psyche will work no matter what you’re selling.