Mobile App Proposal Template


In a world where mobile technology is growing exponentially, mobile apps have become essential for businesses. The mobile app proposal will help your company rise above competitors. The proposal includes sections for services and technology, deliverables, and contracts.

  • Effectively introduce your software company to potential customers, and highlight your experience and expertise in mobile app development.
  • Clearly describe your mobile app development process and services in a way that can be easily understood by prospective customers.
  • Present a well-thought-out deliverables section that outlines all important project components that need to be delivered to the client.
  • Provide your recipients a straightforward and transparent list of project costs.

Perfect For

Software development companies that create customized mobile applications for smartphones, portable data terminals, and personal digital assistants.

Template Overview

Proposal Sections


In this section of your proposal, you are presented with an opportunity to introduce your software company and describe exactly what it is that you do. Here, you can provide a brief background about your firm’s history, in addition to highlighting the experience and expertise of your lead engineers and mobile app designers.

Services and Tech

It is also important for customers to understand your overall mobile app development process, which is why this section is specifically dedicated to outlining and describing your services. From analysis, wireframing, and prototyping to development, certification, and final deployment, this section will present the different elements of the engagement in a clear and concise manner.

Deliverables and Testing

Intended to be an addendum to the original mobile app development proposal, this section is essentially a list of deliverables—of items that have been determined during the appraisal and planning stage of the engagement.


Your prospective clients will also need an easy-to-understand quantitative estimate of all project costs. This pricing section lists down the different components of the engagement and what each particular service costs. These can include mobile app design and mockup, frontend development, backened development, ongoing software support, and so on.


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